I want to quickly touch upon one of the hottest areas in cloud computing – “Music in the Cloud” for the better part of the last 2 decades.
Some of the most common cloud services that we use currently include Enhanced Buddy Lists, Video and Enhanced Voice (Skype), Social Feeds (Facebook Statuses, Twitter Feeds), Location Sharing (FourSquare, Facebook Places) and Media Sharing (Youtube, last.fm and Pandora).
Music in the Cloud has 2 forces, namely, the content owners and content consumers. Content Owners typically includes music labels, artists, media companies etc. Content Consumers includes everyone else who listens to music and willingly or actively shares music amongst friends using social networking platforms or just sharing platforms.
These 2 forces often clash and cause friction amongst all. It took a Steve Jobs to disrupt the dated revenue models in the music industry with his iTunes selling music for a buck. Soon, content owners relapsed into their proprietary behavior. We have seen companies such as mp3tunes fight for its survival because the content owners aren’t too happy when we buy music once and start sharing it amongst all the myriad devices that we own. How can “Music in the Cloud” succeed in this cloudy and murky environment?
Enter catchmedia, Next Big Sound, spotify, soundcloud and thumbplay. We will look at some of the possible revenue streams – Storage, Subscription and new innovative revenue streams including content-sharing leveraging true cloud services.
Many of you would have seen an ad by Ford to access your playlists or songs on the go. I believe that is exactly where we are headed, ofcourse, after all the DRM issues are ironed out and all the stakeholders are on the same page. Soon, you don’t have to _carry_ your songs around (or any media for that matter). For example, consider catchmedia. Its value-prop is that your playlists will be accessible at a hotel-room or your car or just about anywhere as long as you have access to a device that is hooked to the internet and can play music.
AI: I will soon write a post on how these small players are revolutionizing small portions of the music industry and how/why a much grander vision is warranted to completely enable consumers to adopt a new experience to listen to music.